Global Sector Insights: Scotch Whisky

Research By Markets adds Market Research Report - Global Sector Insights: Scotch Whisky

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Global Sector Insights: Scotch Whisky


Assessment of global market trends and competitive landscape for Scotch Whisky

– Rising income levels as a result from improving economic conditions continues to be a major driver of Scotch consumption across emerging markets including India.
– Young consumers are often influenced by new and innovative palatable experiences and this desire is no different when choosing alcoholic drinks, especially since these consumers tend to socialize over drinks.
– As consumers worldwide become highly concerned about the impact of alcohol consumption habits on their weight, health and appearance, there is a growing tendency to switch to low-alcohol drinks for better health.
– Growing trend of alcohol moderation spurs new category of Scotch based spirits drinks
– Even though vending machines are popular formats of soft drinks, snacks and confectionery distribution, they remain largely unexplored in alcoholic beverages.


– Emerging markets are spurring growth
– Experimental consumers drive Scotch producers to push boundaries
– Technology to tackle counterfeits
– Targeting variety seekers and experimental consumers
– Creating multisensory experiences for experiential consumers
– Activist consumers spur Scotch Whisky industry to turn eco-centric

Reasons to buy

– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the sector
– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
– Access valuable strategic insights to help direct future decision-making and inform new product development.

Companies Mentioned:
Diageo plc
Pernod Ricard SA
Bacardi Limited
William Grant & Sons Ltd.
Marie Brizard Wine & Spirits SA
The Edrington Group Limited
Suntory Holdings Ltd
Bardinet S.A.S

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