Market Research Report on Black Friday in the UK – 2019

Research By Markets adds Market Research Report - Market Research Report on Black Friday in the UK – 2019

For detailed information: https://www.researchbymarkets.com/report/black-friday-in-the-uk-2019-503394.html

Black Friday in the UK – 2019

Summary

The Black Friday in the UK – 2019 report offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Black Friday The report analyses the market, the major players, the main trends, and consumer attitudes.

Scope

– Shoppers squeezed more of their Christmas spend into the Black Friday period in 2019, with overall participation 3.1ppts higher than 2018.
– Although purchases of electricals & technology products continue to dominate Black Friday spend – particularly driven by the success of Amazon and its Hero products – penetration in this category fell 4.0ppts on last year.
– Retailer penetrations for the fashion and beauty category – second only in size to electricals and technology over the Black Friday period – vividly demonstrate the growing importance of an intuitive and attractive mobile presence for players in the market.

Reasons to buy

– Use our in-depth consumer insight to discover what consumers are purchasing during the Black Friday period and whether shoppers are waiting to the official day to make purchases in case of further discounting later during the period.
– Understand who consumers are purchasing for and how much they are spending so marketing can be geared to the right audience.
– Examine the reasons why consumers are going to certain retailers for particular products to ascertain where retailers can steal share and maximise sales potential.
– Recognise the discounts consumers are expecting from retailers to ensure promotional activity appeals to shoppers, and find out what can be improved on during the Black Friday period.

Companies Mentioned:
Adidas
Aldi
Amazon
AO
Apple/iTunes/The App Store
Argos
ASDA
ASOS
B&M
B&Q
Boots
Card Factory
CeX
Clarks
Co-op
Debenhams
Dell
Disney Store
Dixons Carphone
Dreams
Dunelm
Dwell
Evans Cycles
Farmfoods
Feelunique.com
Funky Pigeon
Furniture Village
GAME
Go Outdoors
H Samuel
H&M
Halfords/Cycle Republic
Harvey Nichols
HMV
Home Bargains
Homebase
Iceland
IKEA
JD
JD Sports
JD Williams/Jacamo/Simply Be
Jessops
John Lewis & Partners
Laithwaites
Lidl
Littlewoods
M&S
Marks & Spencer
Matalan
Microsoft/Xbox Live/Xbox Video
Moonpig.com
Morrisons
New Look
Next
Nike
North Face
Notonthehighstreet.com
Oak Furniture Land
Pandora
Partners
Peacocks
Pets at Home
Pets Corner
Poundland
Primark
River Island
Robert Dyas
Sainsbury’s
Scribbler
SCS
Smyths Toys
Sports Direct
Superdrug
Tapi
Tesco
The Body Shop
The Perfume Shop
The Range
The Works
TK Maxx
Topshop
Very.co.uk
Virgin Wines
Waitrose & Partners
Waterstones
WH Smith
Wilko
Zara


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Ritesh Tiwari is the Founder of Research By Markets, a leading Market Research Reports Reseller trusted by Fortune listed companies for their requirements of Syndicated and Custom Market Research Reports. Ritesh has an overall experience of 18+ years in Recruitments, Sales and Operations. He has been associated with the Market Research industry for the past 7 years. He is an avid foodie as well as a huge football fan being a supporter of Manchester United (EPL) and FC Barcelona (La Liga). Get in touch with him via ritesh@researchbymarkets.com. *Market Research News is a part of Research By Markets.