Canada Spirits – Market Assessment and Forecast to 2023 :

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Canada Spirits – Market Assessment and Forecast to 2023


The Canadian spirits sector is led by the whiskey category in value and volume terms in 2018 , while specialty spirits is expected to register the fastest value and volume growth during 2018-2023. Food & drinks specialists is the leading channel for distribution of spirits in the country. Glass is the most commonly used pack material in the sector, followed by rigid plastics. Diageo plc, Pernod Ricard SA and Bacardi Limited are the leading players in the sector.

Country Profile report on the spirits sector in Canada provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

– Sector data: Overall sector value and volume data with growth analysis for 2013-2023.
– Category coverage: Value and growth analysis for brandy, gin & genever, liqueur, specialty spirits, whiskey, vodka, tequila with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.
– Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, hypermarkets & supermarkets, vending machines, e-retailers, “dollar stores”, variety stores & general merchandise retailers, drug stores & pharmacies, and other general retailers.
– Leading players: Market share of brands and private labels in both value and volume terms in 2018.
– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for rigid plastics, glass, flexible packaging, rigid metal and others; pack type data for: specialty container, bottle, tube, tub and others.


– The Canadian spirits sector is expected to grow at a CAGR of 3.8% by value during 2018-2023
– Whiskey is the largest category in both the value and volume terms in the Canadian spirits sector
– Specialty spirits category is expected to register fastest growth in both value and volume terms during 2018-2023
– Food and drinks specialists is the largest distribution channel with a volume share of 36.6%
– Diageo plc, Pernod Ricard SA and Bacardi Limited are the top three companies in the sector

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies Mentioned:
Diageo plc
Pernod Ricard SA
Bacardi Limited
Constellation Brands Inc
Suntory Holdings Ltd
William Grant & Sons Ltd.
Corby Distilleries ltd
Davide Campari-Milano S.p.A.
Iceberg Vodka Corporation

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