Case Study: Airbnb’s affiliations with DMOs and governments – How and why Airbnb is growing co-operation with DMOs and governments

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Case Study: Airbnb’s affiliations with DMOs and governments – How and why Airbnb is growing co-operation with DMOs and governments

Summary

Tourism Case Study “Airbnb’s affiliations with DMOs and governments – How and why Airbnb is growing co-operation with DMOs and governments”, looks at how Airbnb is partnering with destination marketing organizations to help boost ist business and aid those very same DMOs in the process. It offers an insight into the key reasons behind this strategy, why both sides are increasingly keen on the idea and looks at how successful it has proved so far.

By 2016, affiliations with DMO’s and governments were increasing in frequency. Each type of affiliation benefits the company in a different strategic aspect. The strategy of affiliation with DMO’s and governments is socially and economically beneficial for Airbnb, but the potential long-term negative impacts need to be managed carefully.

Scope

– Early affiliations which Airbnb were involved in paved the way for the large-scale affiliations taking place today.
– Initial types of affiliations targeted positive brand positioning and gestures of goodwill.
– These affiliations can help lead generation for future partnerships, as well as as position the brand as an ethical one and help secure repeat business.
– A range of economic, social and even environmental impacts relating to this strategy need to be carefully managed in order for the continued success of this strategy.

Reasons to buy

– Gain an insight into Airbnb’s use of affiliations as it looks to grow its business.
– Understand the reasons for this strategy, as well as the potential pitfalls
– Assess the success of major hotel chains’ multi-brand strategy.


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Ritesh Tiwari is the Founder of Research By Markets, a leading Market Research Reports Reseller trusted by Fortune listed companies for their requirements of Syndicated and Custom Market Research Reports. Ritesh has an overall experience of 18+ years in Recruitments, Sales and Operations. He has been associated with the Market Research industry for the past 7 years. He is an avid foodie as well as a huge football fan being a supporter of Manchester United (EPL) and FC Barcelona (La Liga). Get in touch with him via ritesh@researchbymarkets.com. *Market Research News is a part of Research By Markets.