Market Research Report on Case Study: Future of the package holiday industry

Research By Markets adds Market Research Report - Market Research Report on Case Study: Future of the package holiday industry

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Case Study: Future of the package holiday industry

Summary

Following Thomas Cook’s recent demise, many have supposed that the appeal of the package holiday is deteriorating terminally. The rising influence of OTA’s, LCC’s and the emergence of the sharing economy is perceived as threatening the market share of operators. The reality is the package industry is booming but the traditional model of the package holiday is evolving and dynamic packages are growing in popularity as travelers are more inclined to construct and design their own ideal holiday experiences. This case studies explores the future of the package holiday.

Scope

– This holiday type can be segmented, offering different styles of packages. These holidays can be segmented as follows: Dynamic, Static, Tailored, and Personalized
– The rising influence of OTA’s, LCC’s and the emergence of the sharing economy is perceived as threatening the marketshare of operators.
– Personalization and the experience economy are now mega-themes across the travel industry leading to more operatorsspecializing in different interests.
– As the traditional model of the package holiday evolves, dynamic packages are growing in popularity as travelers are more inclined to construct and design their own ideal holiday experiences.

Reasons to buy

– Understand the dynamics of the package holiday industry
– Learn about how the package holiday industry is evolving
– Gain an insight into key source markets for this type of holiday
– Understand how companies are looking to tap into this ever-changing industry

Companies Mentioned:
Thomas Cook
TUI
REWE
C-Trip
Jet2
easyJet
eDreams


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Ritesh Tiwari is the Founder of Research By Markets, a leading Market Research Reports Reseller trusted by Fortune listed companies for their requirements of Syndicated and Custom Market Research Reports. Ritesh has an overall experience of 18+ years in Recruitments, Sales and Operations. He has been associated with the Market Research industry for the past 7 years. He is an avid foodie as well as a huge football fan being a supporter of Manchester United (EPL) and FC Barcelona (La Liga). Get in touch with him via ritesh@researchbymarkets.com. *Market Research News is a part of Research By Markets.