Cigarettes in Peru, 2019

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Cigarettes in Peru, 2019


Cigarettes in Peru, 2019 is an analytical report that provides extensive and highly detailed current and future market trends in the Peruvian tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2028.

Despite a population of over 31 million, legitimate cigarette consumption in Peru is extremely low. Indeed, Peru has one of the lowest per capita levels of cigarette consumption anywhere in South America, at only 57 pieces per person in 2018. In part, this is because of a substantial contraband problem, with illegal trade accounting for 37.9% of overall consumption in 2018. Legitimate volumes had increased a decade earlier as the profile of non-duty paid sales fell in response to tighter controls and industry efforts to counter the informal trade. Volumes held up until 2009, but duty paid sales dropped by over 36% in 2010 due to economic difficulties, tax increases, and a rise in contraband trade, with further falls recently. Duty paid volumes were only 1,836 million pieces in 2017 and were forecast down at 1,771 million pieces in 2018.


– The market has been dominated by BAT since 2003. Previously, it had been led by local producer Tabacalera Nacional SA (Tanasa), which was part of the Fierro group until May 2003.
– The percentage of adults who smoke is in decline. our estimates that 30% of men and 22.5% of women are smokers.
– Duty paid sales should stabilize in the long term, although it remained depressed, mainly because of recent tax-induced price increases.
– The cigarette market is dominated by blond cigarettes, which have accounted for over 99% of volume sales since 2000.

Reasons to buy

– Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning.
– The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes – prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Companies Mentioned:
Philip Morris International (PMI)
British American Tobacco
Tabacalera del Sur (Tabasur)
Empresa Nacional del Tabacosa (Enata)

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Ritesh Tiwari is the Founder of Research By Markets, a leading Market Research Reports Reseller trusted by Fortune listed companies for their requirements of Syndicated and Custom Market Research Reports. Ritesh has an overall experience of 18+ years in Recruitments, Sales and Operations. He has been associated with the Market Research industry for the past 7 years. He is an avid foodie as well as a huge football fan being a supporter of Manchester United (EPL) and FC Barcelona (La Liga). Get in touch with him via *Market Research News is a part of Research By Markets.