Market Research Report on Competitor Profile: Up

Research By Markets adds Market Research Report - Market Research Report on Competitor Profile: Up

For detailed information: https://www.researchbymarkets.com/report/competitor-profile-up-516581.html

Competitor Profile: Up

Summary

Up is a mobile-only Australian bank and the creation of a collaboration between software company Ferocia and Bendigo and Adelaide Bank. The bank is currently growing at around 500-1,000 customers per day and is aimed at under-35-year-olds. The team behind Up has taken inspiration from UK challenger banks and personal financial management tools such as Monzo and Cleo, offering a wide array of new features to the Australian market such as Savers, which are similar to Monzo’s “Pots.” Up is currently a balance sheet bank, offering transaction and savings accounts and an overdraft.

For now, the bank intends to focus on improving budgeting and spending insights, as well as remaining in the Australian market. Up will eventually move into other markets such as credit and investment products, as well as other geographies.

This report provides information and insight into Up, including comprehensive coverage of its products and services, a comparative assessment against its key competitors, information on its performance and revenue model, and a breakdown of its biggest events and milestones.

Scope

– Up has focused on building an engaging platform for its young user base and adding banking features afterwards.
– The bank is planning some of the most innovative ideas in the Australian banking market. These include a joint account for multiple, unrelated people and a range of budgeting and spending insights similar to Cleo in the UK.

Reasons to buy

– Gain insight into Up’s business operations and key events.
– Explore its product and service offering.
– Assess the competitive dynamics in the retail banking industry by comparing Up’s performance against competitors.

Conpanies Mentioned:
Monzo
bunq
Cleo
Apple
Afterpay
Fitbit
Garmin Pay
Google
Samsung
BPAY
TransferWise
Osko
PayID
Bendigo and Adelaide Bank
Ferocia
Rare Window
Genbook
The Strategy Canvas
Culture Amp
Peacock Studios
Australia Post


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Ritesh Tiwari is the Founder of Research By Markets, a leading Market Research Reports Reseller trusted by Fortune listed companies for their requirements of Syndicated and Custom Market Research Reports. Ritesh has an overall experience of 18+ years in Recruitments, Sales and Operations. He has been associated with the Market Research industry for the past 7 years. He is an avid foodie as well as a huge football fan being a supporter of Manchester United (EPL) and FC Barcelona (La Liga). Get in touch with him via ritesh@researchbymarkets.com. *Market Research News is a part of Research By Markets.