Generation Hashtag in retail – Thematic Research

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Generation Hashtag in retail – Thematic Research

Summary

At a rough estimate, Generation Hashtag (those born between 1991 and 2005) makes up one-quarter of the world’s population. With the influence of this demographic set to increase over the next decade, as its members continue to enter the workforce, retailers must learn to adapt to this new breed of consumers which demand a personalized, convenient, and omni-channel experience.

Key Highlights

– Companies offerings novel products, services and technologies will benefit as spending power shifts from Millennials to Generation Hashtag.
– Young males are a key target market for subscription-based beauty and grooming services
– Generation Hashtag shoppers are realistic, confident, social, private and responsible.
– Generation Hashtag is a driving force for new content formats
– Generation Hashtag uses social media to make purchasing decisions

Scope

– This research breaks the Generation Hashtag and the relevance to retail, idenitifying key characteristics within the demographic and investigating this group’s preferences for shopping method.
– We review several case studies from around the world on how retailers are investing in capturing spend from this group, and look at how retail, technology, macroeconomic and regulatory trends will impact the theme in the future.

Reasons to buy

– Learn how retailers such as Farfetch (UK), Harry’s (US) and Nordstrom (US) are adapting their approaches to consumer interaction based on the desires of this generation.
– Understand how this demographic relate to key topics such as delivery options, loyalty schemes and physical experiential retail, so you can better present your brand to these shoppers.
– Discover the core characteristics of this group in comparison to traditionalists, baby boomers and Generation X, to help you learn how to embrace connectivity and raise spend.
– Reveal how Generation Hashtag is using social media to explore retail options, so you can tailor your proposition to a higher degree of accuracy.

Companies Mentioned:
Alibaba
Amazon
Amazon Go
Amazon Prime
Ant Financial
Apple
Barneys
Betabrand
Decathlon
Dollar Shave Club
eBay
Edgewell Personal Care
Facebook
Farfetch
Fitbit
Flipkart
Google
H&M
Harry’s
HTC
Huawei
IKEA
JD.com
Kohl’s
LendingClub
Lenskart
L’Oreal
Macy’s
MasterCard
McDonald’s
Microsoft
Modiface
Netflix
Nike
Nordstrom
Nuro
Patagonia
PayPal
Paytm
PillPack
Samsonite
Sephora
Sony
Souq.com
Stripe
Supercell
Tencent
Tiffany
Toshiba
Trello
VocaLink
Vuzix
Walmart
Xiaomi
Yihaodian
Zoom


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Ritesh Tiwari is the Founder of Research By Markets, a leading Market Research Reports Reseller trusted by Fortune listed companies for their requirements of Syndicated and Custom Market Research Reports. Ritesh has an overall experience of 18+ years in Recruitments, Sales and Operations. He has been associated with the Market Research industry for the past 7 years. He is an avid foodie as well as a huge football fan being a supporter of Manchester United (EPL) and FC Barcelona (La Liga). Get in touch with him via ritesh@researchbymarkets.com. *Market Research News is a part of Research By Markets.