Market Research Report on India Haircare – Market Assessment and Forecasts to 2023

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India Haircare – Market Assessment and Forecasts to 2023


The Indian haircare sector is led by conditioner category in both value and volume terms while the styling agents category is expected to register the fastest value growth during 2018-2023. Convenience stores is the leading distribution channel for the haircare products in the country. Flexible packaging is the most commonly used pack material in the Indian haircare sector, followed by rigid plastics and rigid metal. Marico ltd, Unilever and L`Oreal S.A. are the leading companies in the Indian haircare sector.

This Country Profile report on the Haircare sector in India provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

– Sector data: Overall sector value and volume data with growth analysis for 2013-2023
– Category coverage: Value and growth analysis for conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo, and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2018-2023
– Leading players: Market share of brands and private labels in value terms in 2018
– Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, department stores, convenience stores, drug stores & pharmacies, health & beauty stores, cash & carries and warehouse clubs, ‘dollar stores’, variety store & general merchandise retailers, vending machines, parapharmacies/drugstores , e-retailers, chemists/pharmacies, and other general retailers
– Packaging data: consumption breakdown for pack materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, rigid plastics, rigid metal, glass and others; pack type data for: Bottle, tube, aerosol, tub, bag/sachet, and jar.


– The per capita consumption of haircare was higher in India compared to the regional level in 2018
– The Indian consumers prefer value for money products in the haircare sector
– The conditioner was the largest category in both value and volume terms in Indian haircare sector during 2018-2023
– Convenience stores is the leading distribution channel in the Indian haircare sector
– Marico Ltd. accounted for maximum shares in the Indian haircare sector, in 2018
– Flexible packaging is the most commonly used pack material in the Indian haircare sector
– Babies& kids consumers account for the leading share in the consumption of haircare products in India

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies Mentioned:
Amway Corp
Avon Products Inc
Bajaj Consumer Care Ltd
CavinKare Pvt. Ltd.
Chattem Inc
Dabur India Ltd
Emami Ltd
Godrej & Boyce Mfg Co Ltd
Henkel AG & Co KGaA
Kao Corp
Living Proof Inc
L’Oreal SA
Mandom Corp
Marico Ltd
Marico Ltd. – Marmalade Plant – India
Oriflame Holding AG
Revlon Inc
The Himalaya Drug Company
The Procter & Gamble Co
Unilever N.V.
Unilever Plc

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