Malaysia Spirits – Market Assessment and Forecast to 2023 :

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Malaysia Spirits – Market Assessment and Forecast to 2023


The Malaysian spirits sector is led by the whiskey category in value terms, while gin & genever category is forecast to register the fastest growth in value terms, during 2018-2023. On-trade is the leading distribution channel for spirits in Malaysia. Glass and bottle is the only pack material and pack type used respectively, in the Malaysian spirits sector in 2018. ‘William Grant & Sons Ltd.’, ‘Pernod Ricard SA’ and ‘The Edrington Group Limited’ are the leading players in the Malaysian spirits sector. Consumption of spirits is higher among males compared to females in Malaysia.

Country Profile report on the spirits sector in Malaysia provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.


– The per capita consumption of spirits in Malaysia was lower compared to both global and regional levels in 2018
– The Malaysian consumers prefer value for money products in the spirits sector
– Whiskey is the largest category in value terms in 2018
– Per capita consumption of specialty spirits was higher compared to other spirits categories in Malaysia
– On-trade is the leading distribution channel for spirits in Malaysia in 2018
– William Grant & Sons Ltd. is the leading company in the Malaysian spirits sector
– Glass is the only pack material used in the Malaysian spirits sector
– Older young adults account for the leading share in the consumption of spirits in Malaysia

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies Mentioned:
William Grant & Sons Ltd.
Bacardi Limited
Diageo plc
The Edrington Group Limited
Pernod Ricard SA
Bozeman Spirits LLC
Amigo Pop
Benison & Co.Ltd.
Remy Coitreau Group
Gilbey (Malaysia) Sdn Bhd

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