Market Research on Global Mobile Apps

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Global Mobile Apps


Global Mobile Apps industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

– The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.
– The global mobile apps market had total revenues of $443.0bn in 2018, representing a compound annual growth rate (CAGR) of 9% between 2014 and 2018.
– The browsing/WAP segment was the market’s most lucrative in 2018, with total revenues of $307.1bn, equivalent to 69.3% of the market’s overall value.
– The market varies considerably with developed markets tending to have growth driven by increased penetration on a relatively stalled customer base, whereas developing economies have a rapidly expanding customer base.


– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in the global
– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the globalmobile apps market
– Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance
– Add weight to presentations and pitches by understanding the future growth prospects of the Global mobile apps market with five year forecasts

Reasons to buy

– What was the size of the Global mobile apps market by value in 2018?
– What will be the size of the Global mobile apps market in 2023?
– What factors are affecting the strength of competition in the Global mobile apps market?
– How has the market performed over the last five years?
– What are the main segments that make up the global’s mobile apps market?

Companies Mentioned:
Alphabet Inc
Facebook, Inc.
Spotify AB
Apple Inc
Snap Inc
Tencent Holdings Limited
Alibaba Group Holding Limited
Netflix, Inc.
Beijing ByteDance Technology Co Ltd

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