Market Research on Mobile Apps in Brazil

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Mobile Apps in Brazil


Mobile Apps in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

– The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.
– The Brazilian mobile apps market had total revenues of $9.9bn in 2018, representing a compound annual growth rate (CAGR) of 15.8% between 2014 and 2018.
– The browsing/WAP segment was the market’s most lucrative in 2018, with total revenues of $9.1bn, equivalent to 91.7% of the market’s overall value.
– The rising adoption of smartphones and mobile internet in Brazil has stimulated strong demand for mobile apps.


– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in Brazil
– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in Brazil
– Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance
– Add weight to presentations and pitches by understanding the future growth prospects of the Brazil mobile apps market with five year forecasts

Reasons to buy

– What was the size of the Brazil mobile apps market by value in 2018?
– What will be the size of the Brazil mobile apps market in 2023?
– What factors are affecting the strength of competition in the Brazil mobile apps market?
– How has the market performed over the last five years?
– What are the main segments that make up Brazil’s mobile apps market?

Companies Mentioned:
Alphabet Inc
Facebook, Inc.
Spotify AB
Apple Inc
Snap Inc
Netflix, Inc., Inc.

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