Market Research on Mobile Apps in China

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Mobile Apps in China


Mobile Apps in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

– The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.
– The Chinese Mobile Apps market had total revenues of $83.4bn in 2018, representing a compound annual growth rate (CAGR) of 12.4% between 2014 and 2018.
– The browsing/WAP segment was the market’s most lucrative in 2018, with total revenues of $55.3bn, equivalent to 66.4% of the market’s overall value.
– The main driver of the strong growth has been increasing smartphone and mobile internet adoption with success of domestic firms, such as Huawei, helping accelerate this with the availability of affordable smart phones.


– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in China
– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in China
– Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance
– Add weight to presentations and pitches by understanding the future growth prospects of the China mobile apps market with five year forecasts

Reasons to buy

– What was the size of the China mobile apps market by value in 2018?
– What will be the size of the China mobile apps market in 2023?
– What factors are affecting the strength of competition in the China mobile apps market?
– How has the market performed over the last five years?
– What are the main segments that make up China’s mobile apps market?

Companies Mentioned:
Tencent Holdings Limited
Alibaba Group Holding Limited
Alphabet Inc
Apple Inc
Baidu, Inc.
SINA Corporation

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