Market Research on Portugal: Home – Market Shares, Summary & Forecasts to 2023

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Portugal: Home – Market Shares, Summary & Forecasts to 2023


Portugal: Home – Market Shares Summary Forecasts to 2023 provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Portugal retail environment. In addition, it analyzes the key consumer trends influencing Portugal home industry

The home sector grew 3.5% to reach €5.2 billion in 2019 and it is expected to grow at a CAGR of 3.4% between 2018 and 2023 to reach €6.0 billion. Growth is driven by improving economic conditions, increasing disposable incomes and a buoyant housing market.

What else does this report offer?

– In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics
– The report also details major retailers in home category group with their product proposition analysis and market positioning in 2018 along with recent key developments
– Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
– Retail sales and the fastest-growing product categories in home sector
– Qualitative and quantitative insights of changing retail dynamics in home sector


– A steadily economy post downturn supports continued growth of home sector
– A stronger housing market encourages demand for big ticket purchases
– Gradually increasing popularity of DIY projects to drive growth
– More choice at the value end of the market and prioritization of furniture leads to more subdued growth versus other home categories
– Increasing penetration of online channel to hinder homewares specialists share
– Retailers focus on digital platforms to drive growth through online channel

Reasons to buy

– Gain a comprehensive knowledge on home sector in the Portugal retail market and develop a competitive advantage from the start of your supply chain
– Investigate current and forecast behavior trends in home category to identify the best opportunities to exploit
– Analysis of key international and domestic players operating in the home market
– Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home market
– Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
– Analysis of key international and domestic players operating in Portugal retail market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share

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