Research By Markets adds Market Research Report - Success Case Study: Glossier Beauty Products – How a digital indie brand disrupted the beauty space by harnessing social media to empower and engage with consumers
For detailed information: https://www.researchbymarkets.com/report/success-case-study-glossier-beauty-products-how-a-digital-indie-brand-disrupted-the-beauty-space-by-harnessing-social-media-to-empower-and-engage-with-consumers-356230.html
Success Case Study: Glossier Beauty Products – How a digital indie brand disrupted the beauty space by harnessing social media to empower and engage with consumers
“Success Case Study: Glossier Beauty Products”, analyzes how a digitally native indie beauty brand managed to successfully leverage social media to disrupt the beauty industry in the way consumers purchase, engage with, and ultimate perceive their relationship with a brand.
Glossier was created as a byproduct of a blog, but has since become a major disruptor in the beauty space. Its success has largely been down to a policy of actively seeking out consumers’ opinions and incorporating them into the product creation process.
– It is important to understand a brand’s target audience and adjust marketing activity accordingly.
– Giving consumers input into the product creation process can drive brand engagement.
– Companies can use social media to improve their image around transparency and authenticity.
Reasons to buy
– Use selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.
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