Success Case Study: Marie Dalgar

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Success Case Study: Marie Dalgar

Summary

“Success Case Study: Marie Dalgar” examines a niche C-beauty brand taking on market leaders through hyper-localized innovation, retail, and marketing strategies.

Driven by economic prosperity in recent decades, China’s aspirational middle class and youth have developed an affinity for luxury cosmetics that symbolize rising status or success, particularly from foreign brands. However, Chinese beauty (C-beauty) brands such as Marie Dalgar have begun taking on multinationals by offering high product quality at competitive prices, and elevating their brand prestige through their presence in major art and fashion events.

Scope

– Experiential marketing offers a potent tools for brands looking to for new ways to cut through the clutter and reach consumers.
– Big corporations need to be as agile as niche local brands in order to remain competitive in the dynamic Chinese marketplace.
– Integrating an omnichannel (online-to-offline) shopping experience accelerated the brand’s growth.

Reasons to buy

– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Companies Mentioned:
Marie Dalgar
Maybelline
L’Oreal Paris
Mary Kay
Dior
Aupres
Chanel
Estee
Lauder
Artistry
Carslan


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Ritesh Tiwari is the Founder of Research By Markets, a leading Market Research Reports Reseller trusted by Fortune listed companies for their requirements of Syndicated and Custom Market Research Reports. Ritesh has an overall experience of 18+ years in Recruitments, Sales and Operations. He has been associated with the Market Research industry for the past 7 years. He is an avid foodie as well as a huge football fan being a supporter of Manchester United (EPL) and FC Barcelona (La Liga). Get in touch with him via ritesh@researchbymarkets.com. *Market Research News is a part of Research By Markets.