Tatcha – Success Case Study

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Tatcha – Success Case Study


“Tatcha – Success Case Study” is part of Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. Tatcha is a beauty firm that breaks through stereotypes with its socially conscious beauty and skincare products.

This case study shows how a small brand can achieve staggering industry success while being true to its essence by enabling its customers to feel beautiful both on the inside and out.


– Tatcha uses traditional concepts to find solutions to common skin-related issues.
– Customization for variations in skin types allows consumers to tailor their routine based on specific concerns.
– Sometimes “less is more” when it comes to focusing on simple, powerful formulations.

Reasons to buy

– Use selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
– Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
– Understand the relevant consumer trends and attitudes that drive and support innovation success.
– Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Companies Mentioned:
Drunk Elephant
Tata Harper

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Ritesh Tiwari is the Founder of Research By Markets, a leading Market Research Reports Reseller trusted by Fortune listed companies for their requirements of Syndicated and Custom Market Research Reports. Ritesh has an overall experience of 18+ years in Recruitments, Sales and Operations. He has been associated with the Market Research industry for the past 7 years. He is an avid foodie as well as a huge football fan being a supporter of Manchester United (EPL) and FC Barcelona (La Liga). Get in touch with him via ritesh@researchbymarkets.com. *Market Research News is a part of Research By Markets.