Traffic-Light Labeling for the Environmental Impact of Products – ForeSights

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Traffic-Light Labeling for the Environmental Impact of Products – ForeSights

Summary

A color-coded traffic-light labeling system could be leveraged by brands across the FMCG space to indicate the environmental impact of a product or service, from manufacture through to end-use. This initiative would follow the lead of nutritional labeling, whereby the fat, salt, sugar, and calorific content are often placed front-of-pack in a color-coded display.

This report focuses on the market opportunities for traffic-light labeling revealing the environmental impact of products. This would cater to consumer demand for both additional product transparency and a deeper commitment to environmentalism from brands.

Scope

– Over half of global consumers are interested in the “low carbon footprint” claim on food and drink. – Over half of global consumers are interested in the “low water footprint” claim on food and drink. – Over a quarter of global consumers pay high or very high attention to marketing claims on product packaging.

Reasons to buy

– Provides an early warning system for emerging trends, threats, and opportunities in fast-moving consumer goods.
– Drives analysis of potential future consumer behavior.
– Generates ideas and inspiration for new product development.

Companies Mentioned:
Quorn
Carlsberg
PepsiCo
Morrisons
Walker’s
Oatly
Tesco
Carbon Trust


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Ritesh Tiwari is the Founder of Research By Markets, a leading Market Research Reports Reseller trusted by Fortune listed companies for their requirements of Syndicated and Custom Market Research Reports. Ritesh has an overall experience of 18+ years in Recruitments, Sales and Operations. He has been associated with the Market Research industry for the past 7 years. He is an avid foodie as well as a huge football fan being a supporter of Manchester United (EPL) and FC Barcelona (La Liga). Get in touch with him via ritesh@researchbymarkets.com. *Market Research News is a part of Research By Markets.