Market Research Report on Turkey Ice Cream – Market Assessment and Forecasts to 2023

Research By Markets adds Market Research Report - Market Research Report on Turkey Ice Cream – Market Assessment and Forecasts to 2023

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Turkey Ice Cream – Market Assessment and Forecasts to 2023

Summary

The Turkish ice cream sector was led by ‘impulse ice cream – single serve’ category in both value and volume terms in 2018; the category is also expected to register the fastest value growth during 2018-2023. Convenience stores was the largest distribution channel in the Turkish ice cream sector. Flexible packaging is the most commonly used pack material in the Turkish ice cream sector, followed by rigid plastics and paper & board. Unilever, Yildiz Holding AS and General Mills, Inc. are the leading companies in the sector.

This Country Profile report on the Ice cream sector in Turkey provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

– Sector data: Overall sector value and volume data with growth analysis for 2013-2023
– Category coverage: Value and growth analysis for artisanal ice cream, impulse ice cream – single serve, and take-home and bulk ice cream with inputs on individual segment share within each category and the change in their market share forecast for 2018-2023
– Leading players: Market share of companies and private labels in value terms in 2018
– Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, food & drinks specialists, department stores, convenience stores, cash & carries and warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, e-retailers, and other general retailers
– Packaging data: consumption breakdown for pack materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, rigid plastics, paper & board and others; pack type data for tub, bag/sachet, wrapper, box, film, can, tray, foil and other pack type; closure type data for prize off, screw top and others; primary outer type data for carton – folding, sleeve, bag, shrink wrap.

Scope

– The per capita consumption of ice cream was higher in Turkey compared to the global level but was lower than the regional level in 2018
– The ‘impulse ice cream – single-serve’ category was the largest category in both value and volume terms in 2018
– Convenience stores was the leading distribution channel in the Turkish ice cream sector
– Unilever, Yildiz Holding AS and General Mills, Inc. are the top companies in the Turkish ice cream sector in 2018
– Flexible packaging is the most commonly used pack material in the Turkish ice cream sector
– Kids & Babies (0-15 years) account for the leading share in the consumption of ice cream in Turkey

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
– Manufacturers can identify the opportunities to position products with H&W attributes/benefits
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies Mentioned:
Unilever
Yildiz Holding AS
General Mills Inc
Has Gida
Toksoz Group


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Ritesh Tiwari is the Founder of Research By Markets, a leading Market Research Reports Reseller trusted by Fortune listed companies for their requirements of Syndicated and Custom Market Research Reports. Ritesh has an overall experience of 18+ years in Recruitments, Sales and Operations. He has been associated with the Market Research industry for the past 7 years. He is an avid foodie as well as a huge football fan being a supporter of Manchester United (EPL) and FC Barcelona (La Liga). Get in touch with him via ritesh@researchbymarkets.com. *Market Research News is a part of Research By Markets.